Why an Aggregator for Advertising ?
Posted by: SNF on: August 6, 2009
We have already made reference, in a previous post, to our conviction that advertising is basically ´just information about goods and services.´
We invite you to take a look at the following animation.
Imagine now if we were able to access advertising material that was always up to date, that brought us the very latest products, services, events e.t.c.…; which in the quick glance of an eye enabled us to find the most interesting, the most useful, and therefore the most relevant and that allowed us to obtain all the associated information from the corresponding original websites.
The solution is our vision: by means of a simple directory that acts as a ´meeting point´ between advertisers and those that wish to access commercial information, on their own terms, when they want to.
And that is the mission of the Aggregators that form part of the Adlandis system.
“All together is altogether better”
Posted by: SNF on: July 27, 2009
The proliferation of advertising, with fleeting messages delivered via a dazzling array of digital media, is one of the factors that makes it ever more difficult to capture an individual´s genuine interest. Those that have high budgets will try out any type of stunt or theatre to try and get attention, so that for a moment, at least, their messages are seen or heard.
Usually we are not aware of the flow of advertising messages that we receive on a daily basis. A flow of advertising which doesn´t accept that that our minds do not take them on board or that the majority of ads are simply ignored because they do not correspond with our needs and desires at a given moment. They do not provoke us or make us react; they do not enter our consciousness. An advertising message that is not relevant to our needs can certainly place itself in our memory by means of constant repetition but it will have no impact on our voluntary will and certainly can´t form part of our consciousness.
With the internet it is not only possible but also necessary that communication via advertising, from advertiser to individual, is continuous and cyclical. On combining the potential of one message with that of others a stronger attraction is created because the mind of the recipient is obliged to identify which of the messages actually correspond to their own particular desires and needs, both conscious and subconscious.
Cerebral processing takes place before we use our consciousness to filter the results of such thought processes. It is the cerebral that processes the information, received by means of the senses, to in order to inform us whether certain information could be of relevance to our own particular lifestyle.
“Together” because as popular knowledge already knows “People will always follow a crowd” and that “people will go where there is variety” A quality restaurant away from the city centre will have to make an effort in order to attract dinners, something that a restaurant of lower quality does not have to do when it is located in a street or zone with plenty of other restaurants. In the same way, commercial centres are a powerful concentrator of people. Although this goes without saying, it is worth remembering as an irrefutable law of commercial attraction.
The Adlandis system (both channels and aggregators), far from dispersing attention , concentrates the “pulling-power” over a greater number of people by means of “collages” featuring rotating images. The result being; that the audience is immediately obliged to process the particular relevance of each and every message.
“Together” advertising is more economical given the spreading of costs. A budget can be spread over longer periods of time than in traditional media, allowing a wider audience to be reached, thus increasing the volume of contact with those likely to pay attention to a particular advertiser.
The argument as to why “All Together is altogether better” forms part of the Keys and Pillars of the Adlandis system.
The latest channels of Adlandis Network
Posted by: SNF on: July 20, 2009
New design features and functionalities are already up and running in the Adlandis Network channels.
Intelligent channels that allow associated web editors to recommend “that useful-to-know information” that isn´t necessarily being searched for.”
The fact is that that which is unknown cannot be valued:-
And you don´t always know what you are looking for until you find it………..
Each channel is distinct, updating information at a frequency that allows the mind the opportunity to process the suitability of what´s on offer. You already know it, and we keep repeating it: the human mind likes images.
See in full at http://www.adlandis.com/epublisher_basic
And now for some advice before the Ads…..
Posted by: SNF on: July 8, 2009
If I learnt anything during my years as a management consultant, it was how easy it was to give advice to others but how difficult it was to put it into practice; in other words it is easy to try and tell others what to do with their lives but difficult to take charge of your own. And I still say the same now; here are some pertinent words of advice to make us smile and which are worth trying to remember, from time to time, by way of “auto-coaching”.
Yes, and in the end we all know it!
Posted by: SNF on: June 20, 2009
We all love those great phrases that serve as home truths, an example being such as when a dream or an idea comes to fruition.
At first only one person can see it, once achieved nobody wants to believe it, but then once in the public domain everybody know about it and accepts it.
There´s a truth in the saying:-
“Thinking is easy, acting difficult, but putting one´s thoughts into action is the most difficult thing in the world”, attributed to Johann Wolfgang von Goethe. Such phrases help us pursue our MISSION.
Traditional v´s. online press? A prognosis.
Posted by: SNF on: May 23, 2009
¿How long will it take the online press, now in existence 15 years, to reach and surpass its traditional, print counterpart?
Perhaps we can draw some conclusions by looking at the following graph indicating Ad revenues in the both traditional and online sectors in the U.S. The blue line represents recent trends in the traditional press and the red representing the online press. Dare we predict that in Europe the red will overtake the blue sometime in 2012?
Steve Jobs´12 rules of Success
Posted by: SNF on: May 7, 2009
We recognise his insight and express our gratitude to Steve Jobs for sharing his 12 rules of success with us all. Below we offer them to you in their original form, just like with the greatest movies, we do not want to ‘lose anything in translation’.
Advertising is and always will be basically “information.”
Posted by: SNF on: March 21, 2009
The view of David Ogilvy that advertising is, in essence, information about products and services, is one of the pillars of Adlandis.
In the future, be it sooner or later, advertising will only be able to survive if it is either required or consented to, or if it caters for each person´s lifestyle needs. In either scenario advertising has the potential to convert itself into information that could be of more use than knowing the weather forecast.
Convinced of this, Adlandis is working with ideas and solutions that are visionary but at the same time practical, based on common sense objectives that are simple and universal in their application. We already know or we ought to know that for a concept to work on the internet it has to be of global appeal, with added value that continues to evolve and enhance.
On the one hand, our aim is to allow information on goods and services to be found with ease, at any time, when it is wanted. This is already a reality thanks to our aggregators which make up the channels that form Adlandis Network.
On the other hand, we are working on a one-to-one solution that will allow anyone who wants to receive information, commercial or otherwise, according to their circumstances, needs and wants.
We believe that it is not necessary to continually monitor activity on the web in order to successfully place relevant advertising. This is the business model of behavioural marketing firms which, in our opinion, at best just end up with enormous data bases of ip navigation history, i.e. computer activity history that does not accurately reflect user wants or needs.
As is so often the case, the simplest solutions often remain hidden from the eyes of the majority. The belief of Adlandis is that our formula is right, a belief shared by our entire team.
Crisis? Yes! But also Change, Progress, Improvement and Opportunities…
Posted by: SNF on: March 17, 2009
At Adlandis we are conscious that current circumstances, especially the financial crisis (credit = mission impossible) make it difficult for a project as ambitious as the one we are initiating. However, everyone who a part of and participates in Adlandis Media share the same spirit and belief that emanates from the following words of Albert Einstein:
“We cannot pretend to ourselves that things will change, if will always do the same”.
The crisis is the best thing that can happen to people and countries, because crisis brings with it progress. Creativity is born in challenging times, like a day is born from the darkest night.
It is crisis that gives birth to inventiveness, discoveries and the biggest plans. The person, who beats the crisis, improves themselves and wins…
The person who blames the crisis for their problems and failures, disrespects their own talents and has more respect for problems that for solutions.
The real crisis is the crisis of incompetence.
The problem of people and countries is the laziness that prevents them finding exits from and solutions to the crisis. Without crisis there is no challenge, without challenge life is just a routine, a slow agony. Without crisis there is no valour…
From crisis flowers the best in each of us, because without crisis a wind is just a lost breeze...
To talk of crisis is to promote it, and to be quiet in a crisis is to comply with conformity.
Instead of that, we work hard. Finishing once and for all with the real threat, which is the tragedy of not wanting to fight to beat it.
The Adlandis blog.
- Online Advertising: Franchise opportunities with Adlandis Network August 17, 2009 SNF
- Why an Aggregator for Advertising ? August 6, 2009 SNF
- “All together is altogether better” July 27, 2009 SNF
- The latest channels of Adlandis Network July 20, 2009 SNF
- And now for some advice before the Ads….. July 8, 2009 SNF
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