The proliferation of advertising, with fleeting messages delivered via a dazzling array of digital media, is one of the factors that makes it ever more difficult to capture an individual´s genuine interest. Those that have high budgets will try out any type of stunt or theatre to try and get attention, so that for a moment, at least, their messages are seen or heard.

Usually we are not aware of the flow of advertising messages that we receive on a daily basis. A flow of advertising which doesn´t accept that that our minds do not take them on board or that the majority of ads are simply ignored because they do not correspond with our needs and desires at a given moment. They do not provoke us or make us react; they do not enter our consciousness. An advertising message that is not relevant to our needs can certainly place itself in our memory by means of constant repetition but it will have no impact on our voluntary will and certainly can´t form part of our consciousness.

With the internet it is not only possible but also necessary that communication via advertising, from advertiser to individual, is continuous and cyclical. On combining the potential of one message with that of others a stronger attraction is created because the mind of the recipient is obliged to identify which of the messages actually correspond to their own particular desires and needs, both conscious and subconscious. 

Cerebral processing takes place before we use our consciousness to filter the results of such thought processes. It is the cerebral that processes the information, received by means of the senses, to in order to inform us whether certain information could be of relevance to our own particular lifestyle.

“Together” because as popular knowledge already knows “People will always follow a crowd” and that “people will go where there is variety” A quality restaurant away from the city centre will have to make an effort in order to attract dinners, something that a restaurant of lower quality does not have to do when it is located in a street or zone with plenty of other restaurants. In the same way, commercial centres are a powerful concentrator of people. Although this goes without saying, it is worth remembering as an irrefutable law of commercial attraction.

The Adlandis system (both channels and  aggregators), far from dispersing attention , concentrates the “pulling-power” over a greater number of people by means of “collages” featuring rotating images. The result being; that the audience is immediately obliged to process the particular relevance of each and every message.

 “Together” advertising is more economical given the spreading of costs. A budget can be spread over longer periods of time than in traditional media, allowing a wider audience to be reached, thus increasing the volume of contact with those likely to pay attention to a particular advertiser. 

The argument as to why “All Together is altogether better” forms part of the Keys and Pillars of the Adlandis system.